What you will learn?
Introduction to Digital Marketing
Website Planning and Creation
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Search Engine Marketing (SEM) & Paid Advertising
Artificial intelligence in digital marketing
About this course
Digital Marketing is an industry for the present and future. First of all, it is a highly inclusive one offering better opportunities for individuals from other domains as well. Digital marketers will continue to be in demand as long as businesses continue to run online. For better and multiple career prospects-avenues, growth, and pay packages, this is the right time to become a Digital Marketer. Join Digital Trainee’s Master in AI Powered & Performance Driven Practical Digital Marketing Courses in Pune – the most in-depth practical oriented program, to acquire and enhance multidimensional skills and capabilities.
Requirements
Basic Computer Skills
You should be comfortable using computers, browsing the internet, managing files, and using software like Microsoft Office and email.
Basic knowledge of social media platforms like Facebook, Instagram, LinkedIn, and Twitter is helpful.
Good command of English is usually required, especially for content creation and communication.
Basic understanding of HTML, SEO concepts, or data analysis can help, but most courses teach these from scratch.
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This comprehensive digital marketing fundamentals guide covers key concepts such as attracting targeted traffic, converting leads into sales, and building strong online presence across platforms like websites and social media. It explains essential models like AIDA and AACROR to create effective marketing strategies and highlights both inbound and outbound marketing techniques. The guide focuses on content marketing, audience targeting, performance measurement, and continuous optimization for better results. Ideal for beginners, this course material equips learners with practical skills to succeed in today’s competitive digital landscape.
1. Fundamentals of Digital Marketing
2. Website Planning and Creation
3. Search Engine Optimization (SEO)
4. Social Media Marketing (SMM)
5. Search Engine Marketing (SEM) & Google Ads
6. Email Marketing
7. Content Marketing
8. Web Analytics and Reporting
9. Affiliate Marketing and Influencer Marketing
10. Additional Topics
Digital Marketing entails utilizing various online platforms to engage with and connect with your intended audience, including websites, social media, internet sites, and mail. These jobs can let you put the skills you study in college—such as digital communication, brand marketing, and advertising—to work. Students can read further about the various careers, job scopes, and salaries, which can help them expand their career prospects.
